83.72% of the world’s population has a smartphone.
That one sentence explains it all. You’re presumably reading this on a smartphone and there are perhaps a few other devices within close reach that can connect to the Internet.
Consider how you absorb knowledge and how you share it with your co-workers, friends, and family. Being able to go online has changed the world. One of the reasons digital marketing has altered how businesses advertise and market their products and services is that it can be accessed 24 hours a day, 7 days a week, 365 days a year. It never sleeps! And most people always have an electronic device with them at all times.
Measurability
A website is the cornerstone of digital marketing and is perhaps one of the most significant marketing tools in that it provides a 360 view of what your brand is about and information on what people are interested in. It provides a place for your blogs, or to direct the user to follow your social channels. It also provides insight as to how they found and navigate your website.
What is the total number of people who have visited your website? Organic search, pay-per-click (PPC), social media, or email marketing are all possibilities. You can track how your numbers change over time, giving you accurate information about whether your marketing message is reaching and impacting the right audience.
Flexibility
Banner ads, email marketing, content marketing , and social media posts/ads are just a few examples of high-quality digital marketing. As a result, understanding how to promote yourself creatively online opens up a world of possibilities for future publicity initiatives. You can also use digital marketing to test and measure efforts that aren’t doing well in real time.
Affordability
Because of its lack of “brick & mortar” and its affordability, digital marketing has become accessible to small and medium-sized businesses all over the world, putting them on an equal level with big business.
For example, Facebook advertising (Instagram falls under this category) allows you to target your exact business’s audience, that potentially spans the entire world, and get the results you want for a low cost. You also have access to free detailed insights for the duration of the campaign, allowing you to refine and improve your strategy in real time.
Engagement
Businesses can communicate with customers on a whole new level thanks to social media. Customers are more engaged throughout their journey as they have more opportunity to communicate with brands. In return, businesses have the ability to speak with potential and present customers, have access to reviews, answer concerns, and handle difficulties. This is one of the most essential reasons why digital marketing has become so vital.
Better brand engagement leads to more engaged customers, and a more engaged customer base leads to higher profits. You can also engage with a larger audience, which means you can do more than simply sell.
Digital marketing allows your brand to reach Influencers, gain their trust, and in return have them support your company by promoting your message. This naturally will increase brand engagement and sales.
Speed
In the online world, you get your message out faster — all it takes is a single click of a button. Companies can be considerably more agile with their communications when compared to the more lengthy process of printed materials. In comparison to the production and printing of a flyer – Twitter, LinkedIn, TikTok, Facebook, Instagram, Google posts/ads and website updates take only a few minutes to get served to your target audience. An e-newsletter can be created and distributed at any time, and you can track who has opened it, whereas a newspaper advertisement can take weeks to get placed and you never really know how many people have actually seen it.
Expansion
Social media is always introducing new features to help businesses grow. Many consumers do almost all of their shopping online and that is why Instagram shop and Facebook shop have transformed a physical store to an online shop, rent-free. You can expand your brand recognition and boost sales.
Content
Platforms like Instagram and Facebook marketing have many options for businesses to make your content convey your brand message, sales and news in the best possible way. From carousels, single images and videos to page promotions, these all lead the user to viewing your website, following your page or/and buying your products.
As you can see, digital marketing is extremely important for your business and if you are not using it to your advantage, you WILL get left behind!
Contact us today, and let us help you move your business into the digital world smoothly and get your business to reach new heights.