A Basic Guide to Influencer Marketing
Influencer Marketing has progressively become a vital part of the digital world. BUT WHAT IS IT? Is it Tali Babes from Tali’s Baby Diary acting as a mom influencer and creating content about the latest baby deals that every mommy should buy? Is it a celebrity endorsement? How does it benefit my brands marketing? Have no fear, we’ve got all your questions covered in our basic guide to influencer marketing.
What is Influencer Marketing?
Influencer Marketing is word-of-mouth marketing where brands use individuals who already have an engaged audience throughout their social media platforms such as Tik Tok, Instagram, Youtube, and Twitter to endorse and advocate brands and products. By creating videos, stories and posts, these content influencers drive dependable conversations about the various benefits with their friends, families and followers.
These influencers are seen as role models in their industry and their followers heed their advice and guidance on all matters. This can range from beauty, fashion, technology, or even a niche market audience such as car detailing.
There are 3 main types of Influencers
- Micro-influencers (less than 10K followers)
- Macro-influencers (10K– 1M followers)
- Mega-influencers (more than 1M followers)
The benefits of Influencer Marketing
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It is personal
Every influencer has their own way of promoting a brand or/and product and has a well-rounded view of what their followers would like to see and how they should promote the brand or/and product. This personal touch is the driving force behind the effectiveness of influencer campaigns.
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It is a more focused method
An influencer builds relationships, trust and credibility with their followers and thus, Influencer marketing can help a brand get in front of a distinct segment of a market within their target audience.
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It holds informational social influence
Brands that allow influencers to market for them are gaining allies as they already know how to present thoughts, perceptions and visuals through creative and catchy content in order for their followers to respond and take action.
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It is affordable
You don’t need an entire creative team for Influencer marketing. The brand approaches social media influencers directly and it is their task to influence their audience in a way that they feel is best to get them to act. Always keeping in mind the brands values.
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It brings in quick wins
Brands have the chance to monitor their Influencers campaign performance by checking in regularly. This will allow their marketing team a chance to enhance campaigns and put more effort behind content that is performing well.
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It has a rapid effect
It is a successful tool for enhancing brand awareness across all channels as it drives traffic to your website, social media platforms, promotes new products and enhances the publics image of the brand.
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It achieves brands goals
Depending on your goals and key performance indicators these could be:
- Audience reach – attracting a new audience
- Increase in sales
- Increase in followers
- Motivating and attention-grabbing content and product launch ideas.
- Generate quality leads
- Increase click-through rates
- Increase brand awareness
- Growing loyalty
As you can see, there are many reasons why Influencer Marketing can help your brand.
Do you need help building your brands social media platforms or website, pop us an email, and let us help you achieve your goals and target the right audience.
Brilliant article. Well done
Hi Ian, Thanks so much for the kind words – glad you enjoyed it. We will be releasing an additional 4 blogs in this series over the next few weeks so stay tuned! Cheers
Stunning and very informative thank you!!! Can’t wait to read the other 4 blogs
Excellent Tracey. Appreciate the positivity.
Such a super article! Informative and to the point
Thanks Samantha. Appreciate the positive feedback!
Informative and interesting blog, look forward to learning more in the articles to follow.
Awesome Heidi! Glad we could provide some insight!
Very informative!
Thanks for this, a great help
Thanks Carol – we love to provide valuable content. Have a great day!
Such an informative post. Thank you banter.
Thanks Shelby. It was a team effort!
Such an interesting topic, especially in recent times where brands need to place more emphasis on influencer marketing. I am very excited to see the follow up blogs.
Well done Banter ??
Thanks Ross – The digital world is evolving and we all need to stay on top of it!
This is a great, well written post which helped me to understand a little more about influencers today. Great work Banter!
Hi Aeidan, Thanks for the great feedback! Glad we could shed some light on this topic.
I find this article helpful. Thank you so much.
Question: How can I charge my client as an upcoming brand influencer? Have some brand reaching out to me. Hope to hear from you soon.
Hi Samuel – Thanks for your query. Hoe to charge is all up to you. We suggest a small basic set monthly fee to be the “influencer” and leverage the association. Then depending on how you will be influencing, you can charge fee per post or video. Possibly look at a scale of costs – ie, for 1 minute worth of promo it’s $x and for 5 minutes it’s $y and so on. How much that actual fee is – that depends on your influence in the industry, followers, type of content and the brand you will be promoting. I hope that helps guide you. Well done and good luck!!