A Basic Guide to Influencer Marketing
Influencer Marketing has progressively become a vital part of the digital world. BUT WHAT IS IT? Is it Tali Babes from Tali’s Baby Diary acting as a mom influencer and creating content about the latest baby deals that every mommy should buy? Is it a celebrity endorsement? How does it benefit my brands marketing? Have no fear, we’ve got all your questions covered in our basic guide to influencer marketing.
What is Influencer Marketing?
Influencer Marketing is word-of-mouth marketing where brands use individuals who already have an engaged audience throughout their social media platforms such as Tik Tok, Instagram, Youtube, and Twitter to endorse and advocate brands and products. By creating videos, stories and posts, these content influencers drive dependable conversations about the various benefits with their friends, families and followers.
These influencers are seen as role models in their industry and their followers heed their advice and guidance on all matters. This can range from beauty, fashion, technology, or even a niche market audience such as car detailing.
There are 3 main types of Influencers
- Micro-influencers (less than 10K followers)
- Macro-influencers (10K– 1M followers)
- Mega-influencers (more than 1M followers)
The benefits of Influencer Marketing
It is personal
Every influencer has their own way of promoting a brand or/and product and has a well-rounded view of what their followers would like to see and how they should promote the brand or/and product. This personal touch is the driving force behind the effectiveness of influencer campaigns.
It is a more focused method
An influencer builds relationships, trust and credibility with their followers and thus, Influencer marketing can help a brand get in front of a distinct segment of a market within their target audience.
It holds informational social influence
Brands that allow influencers to market for them are gaining allies as they already know how to present thoughts, perceptions and visuals through creative and catchy content in order for their followers to respond and take action.
It is affordable
You don’t need an entire creative team for Influencer marketing. The brand approaches social media influencers directly and it is their task to influence their audience in a way that they feel is best to get them to act. Always keeping in mind the brands values.
It brings in quick wins
Brands have the chance to monitor their Influencers campaign performance by checking in regularly. This will allow their marketing team a chance to enhance campaigns and put more effort behind content that is performing well.
It has a rapid effect
It is a successful tool for enhancing brand awareness across all channels as it drives traffic to your website, social media platforms, promotes new products and enhances the publics image of the brand.
It achieves brands goals
Depending on your goals and key performance indicators these could be:
- Audience reach – attracting a new audience
- Increase in sales
- Increase in followers
- Motivating and attention-grabbing content and product launch ideas.
- Generate quality leads
- Increase click-through rates
- Increase brand awareness
- Growing loyalty