A few weeks back we posted an article on the benefits
of Video Marketing
, but what good is all that information without knowing how to create a video
to access those benefits? Yet again, Banter
comes to the rescue – we are going to give you a crash course on what you should consider when creating video to truly reap the rewards of video marketing.
As with the most important things in life, video creation starts with preparation and planning
. After all, “victory loves preparation”! So first things first, determining what video is most appropriate for your business type, budget, time and any other factors
that are relevant.
Keeping these aspects in mind, the next decision will be to decide on whether the video will be animated or live action video.