4 ways to build a strong online presence
In 2021 having a strong web presence is more important than ever. The world is becoming more digital, and for small businesses, keeping up has now become a necessity.
Building an online presence is essential for growing your business. But, you need to get it right. How can you do this? Here’s how to get started:
1. Create a business website
First and foremost, all businesses must have a captivating website if they want their online presence to flourish. Even if you use social media, most customers will want to see something more official to make sure they can trust you.
You need a superb website that’s easy-to-navigate and user-friendly. It should also be aesthetic and show off your unique brand message.
To do this, you can find a decent digital agency (like us) or a freelancer. If you have a tight budget, you can use Leads for You, or build your own website using a tools like Ionos or Wix. If you do decide to do this yourself, just beware – it’s not as easy as you think!
2. Have a social media strategy
Social media is an important aspect of building an online presence. But, simply having a profile isn’t enough. Even if you’re already active on social platforms for your business, you won’t get very far without an effective strategy in place.
When using social media, it’s vital you focus on delivering as much value as possible. One way to do this is by interacting with your followers and starting conversations.
Another way to engage your audience and attract new customers is with high-quality content. Start by setting up a content calendar, which should include a consistent posting schedule. Then, publish informative or entertaining content tailored to your audience.
Additionally, you need to make sure you share your pages on your website or online store, and you should encourage your offline customers to visit you on social media.
You can do this by adding your details to flyers, letters, or business cards, which you can get your agency to do, or you can it create online using an online tool such as BusinessCards.
3. Use SEO to boost visibility
Another fantastic way to get noticed online is by using SEO, or search engine optimization, to get more web traffic. SEO helps your business to rank higher in search engine results. This means that when people search for your products, they’re more likely to find you.
Building a strong SEO strategy and using a tool like Ubersuggest to find the most relevant keywords can help your website perform better in searches. This will dramatically improve the chances of reaching your target market and building your presence on the internet.
4. Grow your email list
Next on our list is building an email list and using it to engage with current and potential customers. This is one of the top-rated strategies for building an amazing online presence.
The most effective way to grow your mailing list is to create a lead magnet, such as a free trial or downloadable PDF, and offer it in return for a potential customer’s email address. Once you have this information, contact them about what you can offer them.
Also, you can use a call-to-action on your website and social media to promote your email newsletter. This is a powerful way to capture leads – and they will already be interested in your content, which makes it much easier to sell to them!
As well as contacting potential customers and leads, you can also send regular emails to your existing customers. This could be on a weekly, monthly, or even daily basis. Doing this can increase the number of repeat customers you have.
Remember, every business is unique, and your strategy should be tailored to your industry and specific business needs. By following these tips, you can grow your brand and build a strong online presence.
Of course, if this is all too much for you, you can contact us and we will be happy to assist.