The Tools Of Branding When Starting A Business

Last month Craig, Director of Banter, had the great opportunity to present our “Masterclass” to Business Day TV on what corporate branding entails. Business Day TV host masterclasses as a platform for personal and professional development by having experts in industry showcase “soft skills” that are not taught in business institutions. Apart from the minor hiccup with our actual name (Go figure!) the episode was a success and we are proud to have been invited to portray the “soft skills” in corporate branding.

The original article “Eleven Elements That Should Form Part Of Your Brand Kit When Starting A Small Business“  that led to the invitation to be on Masterclass, can be found at Huffington Post.

Watch the video for some key insights into the thinking and tools of branding when starting a business.