Here is a Digital Glossary of Terms, just for you.

by | Digital | 0 comments

Do you sometimes feel lost in the jargon heavy world of digital?

What is an SSL or Trojan Horse? Is this above the fold or below? Am I doing inbound or outbound marketing? These basic questions are often the biggest stumbling block for our clients, simply because they don’t understand what is actually being asked. Enter our Digital Glossary of Terms.

With this in mind, Banter has compiled a very handy “Digital Glossary of Terms” that covers everything from Security and Websites, to Social Media and Email Marketing. Each topic covers 10 of the most common used technical terms, references and jargon that you will encounter on your digital journey. Plus its FREE, VRY, GRATIS, KHULULA (you get the point!) Click here to download our Digital Glossary of Terms.

Some of our favorites are:


Soft Bounce

A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.

Call To Action

Call to Action

This is an image or line of text that prompts your visitors, leads, and customers to take action.



A slider slides the images horizontally or vertically (usually horizontally) with a momentum effect. 1 image focus.

Dark Post

The “dark” or “unpublished” post is that the post will not appear on your timeline, but can be accessed by anyone with a direct link (or by clicking through from an ad).

FTP - File Transfer Protocol

As the name suggests, FTP is used to transfer files between computers on a network. You can use FTP to exchange files between computer accounts or access online software archives.

Landing Page

A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email’s call-to-action.

With this nifty resource, you will be able to converse with the best techno junkie or digital geek out there, ensuring you do not get taken for a ride and that you fully understand the wacky world of Digital.

Of course, if this is beyond your paygrade and just not hitting home, then contact Banter. We will be able to get you trained up to take this head on. Or you could just sit back and relax, and let Banter do it for you.

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