Think Like Someone Else
Sometimes, the best way to unlock creative solutions isn’t by thinking harder – it’s by thinking differently. That’s why Banter Digital uses Figure Storming, a unique ideation technique that puts you in someone else’s shoes to inspire fresh, unexpected ideas.
What is Figure Storming?
Figure Storming involves adopting the mindset of a well-known figure – whether it’s a historical icon, industry leader, or even a fictional character – to approach problem-solving from a new perspective. By asking, “How would they tackle this challenge?” we break out of conventional thinking patterns and discover unique solutions.
Why Figure Storming Works
- Overcomes Mental Blocks – Looking at a problem from someone else’s perspective disrupts habitual thought patterns.
- Encourages Bold Thinking – Since it’s not ‘your’ idea, it’s easier to think outside the box without self-censorship.
- Diverse Creative Approaches – Different figures offer different angles and unique strategies.
- Turns Strategy into Storytelling – Aligning ideas with a known persona makes concepts more compelling and memorable.
Figure Storming in Action
Imagine your brand needs a fresh marketing approach. Instead of standard brainstorming, we ask, “How would Steve Jobs approach this?” or “What would Picasso do?” This unlocks creative avenues you wouldn’t naturally explore, leading to powerful, strategic breakthroughs.
Why Banter Digital?
At Banter Digital, we know that groundbreaking ideas don’t come from the same old thought processes. Figure Storming is one of the seven techniques we use to challenge conventional thinking and generate high-impact creative solutions.
🚀 Ready to think differently? Let’s make it happen.